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Canonical URLs are a robust Instrument when wielded sensibly, however they must be employed adequately, or they are able to worsen issues.
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In FY24, the undertaking aims to continue engaged on the event and creation of media products to disseminate via job’s present platforms. Moreover, the undertaking will focus on leveraging the general performance of the present platform by re-analyzing the performance and identify strengths, weaknesses and alternatives to Enhance the performance of media to the concentrate on audiences on the issues of U=U, PrEP uptake, PEP and index testing.
Currently being Search engine optimisation helpful is getting a internet site that works how your users want it to – and, in lots of instances, Meaning mobile.
The material need to normally be A very powerful Element of the page. However, we even now see archaic SEO procedures like overt search term density and lookup conditions littered while in the copy influencing readability.
Setting up with “PrEP Me Now” marketing campaign with its center on extremely sexually Energetic MSM/MSW in between the ages of 19-35 broadly speaking, with sub-audiences of “nicely-educated, gay-identified men” and “fitness-pushed Guys” for whom messages will likely be framed all over reduction in HIV hazard and healthful life, respectively. The main focus on both of these here initial teams is intended that will help our media company to fast examination and refine concentrating on and information framing techniques so this “microtargeted” tactic can then be applied to other audience segments. The marketing campaign has persistently produced a positive influence towards PrEP uptakes during the former quarters and continues to be re-introduced to “The Journey in your Wellness” campaign in the beginning of 2021 up on the present day.
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Information improvement and advertisement design: Establish the contend associated with the SOW and finished design Completely ready for ad on FB and X account
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Nailing your keyword approach is easier once you have a solid structure with no inner duplication. If we look at our previous illustrations for internet site hierarchy and composition, then adding keywords is relatively simple (and is a thing we'd generally do in a spreadsheet pre-design).